l'Originale
The New In by Fulvia
To wear Evelyne Aymon is to become part of a World.
Our Story, from 1957 to tomorrow...
Ms.
Evelyne Aymon is born
Evelyne, known to all as "Lilly," daughter of Margherita and Marco, a French Swiss, grew up in an environment where elegance and precision naturally coexisted with a taste for beauty.
After completing her studies in economics and commerce, she chose a less linear and more instinctive path: she opened her first boutique in Bergamo Alta. It was a small, intimate, almost secret space, where carefully selected silver bijoux coexisted with her first hand-embroidered headbands. Even then, these objects revealed a particular sensitivity for detail, a balance between craftsmanship and style, and a personal vision of femininity.
February 1st
Fulvia Galbusera is born
An only child, left-handed, and an Aquarius.
Legend has it that her name doesn't derive so much from her paternal great-grandmother, but rather from her father's great passion… the Lancia Fulvia HF.
Here you see her already with a biscuit in her mouth (after all, being named Galbusera must mean something, even if it has nothing to do with biscuits) and a headband.
A seemingly insignificant detail.
Or perhaps not.
It is precisely from those small, unconscious, and somewhat stubborn gestures that the best stories are born.
And the ideas that follow.
The first store
The Flagship Store in Bergamo Alta
Evelyne Aymon was born in just five days, on February 1, 2013, from a lightning-fast and audacious idea.
As often happens with intuitions that surface during sleepless nights, the next morning they collide with reality. In this case, reality is a clash—a meeting between two generations: that of Evelyne and that of her daughter Fulvia, who had just returned from an experience in Asia with the desire to create something new.
And so, in just five days, Fulvia revolutionized her mother's historic shop and transformed it into a unique concept, specializing in one extraordinary item: the headband.
Entirely handmade in Italy, the headband became the absolute protagonist of the first store opened in Bergamo Alta, where an unprecedented display was set up: up to 1,000 different models.
the Best Seller
Bazaar
In 2019, Evelyne Aymon's iconic model was born: the Bazar.
Even today, each piece is entirely handmade by Lilly, taking over five days to complete. A slow process, made of precise movements and patience.
The Bazar comes to life from a journey that Fulvia and Lilly have been taking every year for fifteen years, to Marrakech.
It is there that they choose stones and amulets, one by one, guided by instinct.
This is how a colorful and deliberately "chaotic" headband is born, just like the Medina: full of stories, details, contrasts.
Each Bazar is different, unrepeatable. A unique piece.
No Place Like Liberty
The first collection with Liberty London fabrics
The Liberty London Collection is crafted from the original fabrics of the most enchanting English Department Store. Each season, Fulvia personally selects them, never missing the classic 5 PM tea at Sketch or Claridges, accompanied by wonderful scones with jam.
The history of the ship-shaped store dates back to 1875 and was born from an idea by Sir Arthur Lasenby Liberty, who selected the most beautiful objects from the major ports of the British Empire to resell them to customers on Regent Street in London, a stone's throw from Piccadilly Circus.
And it was during one of his trips to India that Sir Liberty found a new fabric, the Tana Lawn, a precious and very fine cotton on which his famous prints had a result equal to silk.
Every year, famous artists, stylists, and designers enrich the archives with their designs, which are now part of England's national heritage.
Where the Magic Happens
Venice, a dream.
On February 1, 2023, Fulvia's birthday, the Venice store, already named The Magic Store, will open its doors.
In Campo Santa Maria Nova, below the Church of Miracles and a stone's throw from the Rialto Bridge and St. Mark's Square, a unique space comes to life, where every detail is carefully considered.
Here, amidst design and art, headbands are no longer mere accessories: they become works to be observed, chosen, and worn.
Small objects brimming with identity, displayed as if in a gallery.
A suspended place, where everything seems to have a Soul.
10 years of Evelyne Aymon
Yayoi Kusama
Among Fulvia's greatest passions is art, and among her most beloved artists, Yayoi Kusama undoubtedly stands out. Fulvia has traveled the world for her, from New York to Tokyo, chasing her imagery of obsessions, repetitions, and infinite constellations of dots.
Then, at the end of November 2023, something special happened: a solo exhibition of her work opened in Bergamo Alta.
Fulvia decided to rent the Museum for a night, transforming it into an intimate and unrepeatable place, and to invite her dearest friends to celebrate 10 years of Evelyne Aymon. A significant milestone, made possible only thanks to their support and constant presence over time.
That evening marked a symbolic moment, but also a new beginning: a collaboration was born with Skira for the creation of headbands inspired by Kusama's famous "dots."
Recognition as an Artisan of Excellence
Homo Faber
The Homo Faber Guide is a digital platform launched by the Michelangelo Foundation that maps excellence in high craftsmanship across Europe.
It serves as a guide to discover and connect with master artisans, ateliers, manufactures, galleries, and museums.
It includes itineraries, workshop visits, and unique experiences, promoting the value of handmade work, and therefore also the work of Fulvia.
The Dream Collaboration
Harry's Bar - Cipriani
There are places you don't just visit: they are handed down.
For Fulvia, Harry's Bar in Venice was never just an icon, but a true inheritance of the heart.
It was 1984, the year of her birth, but also the unconscious beginning of a deep connection with this corner of the world suspended in time. Her father, Giuseppe, passed on this passion to her, telling her with shining eyes about the place where every detail was a living memory: from Arrigo Cipriani's unfailing greeting to the magic of service that knew no eras.
First, escapes from Bergamo just to breathe in its atmosphere; then, trips around the world – from New York to Hong Kong, where Wednesday evenings became a regular rendezvous to find a bit of home, passing through Monte Carlo and London – until her return to the lagoon, which since 2023 has become Fulvia's true home.
And it is Venice that holds her heart.
The Dream Collaboration
Harry's Bar - Cipriani
Harry's Bar in Calle Vallaresso is not only part of Venice's history: it is part of Fulvia's history. Here she celebrated her most unforgettable birthdays, including her fortieth, surrounded by lifelong friends, with the same smile as when, as a child, she entered hand in hand with her father.
From this authentic love comes an unprecedented Capsule Collection of silk velvet headbands, in Cipriani's iconic colors: elegant Blue, deep Teal, and delicate Bellini peach.
An exclusive collection designed by Evelyne Aymon, available only at Harry's Bar in Venice and Harry's Dolci in Giudecca.
An invitation to enter a world where elegance is not a trend, but a lifestyle.
Where a Carpaccio and a Bellini are not a meal, but a ritual.
And perhaps, you too will take home a piece of history.
God Save the Queen
Royal Ascot
Years ago, a long-time client of Fulvia asked her to imagine a headband designed for Royal Ascot in England: the horse race par excellence, but above all, an unparalleled event of style and elegance.
To participate, the dress code is strict: ladies must wear a headpiece that covers their head for at least ten centimeters. From this requirement, Evelyne Aymon's Fasinator model, called Gardening in Ascot, was born.
Unique pieces where true gardens blossom: floral arrangements that seem to come to life, suspended between irony and refinement.
In June of this year, Fulvia experienced this firsthand, participating in the event and also meeting the British Royal Family.
We love Venezia
Evelyne Aymon x Giulia Bevilacqua
Una collezione in Edizione Limitata che prende forma da un incontro autentico: quello tra Fulvia e Giulia, tra le calli di Venezia. Un’amicizia nata nella luce mutevole della laguna, cresciuta tra arte, tessuti e visioni condivise, che oggi si traduce in un progetto creativo comune.
Il primo drop presenta 14 motivi esclusivi, declinati nel modello Classico e nel modello Bombato: ogni pezzo è il risultato di un dialogo tra sensibilità contemporanea e memoria artigianale, dove il design incontra la materia viva del velluto.
Da un lato, Evelyne Aymon porta uno sguardo moderno, istintivo, profondamente legato alla ricerca estetica e alla forma. Dall’altro, BVL Venezia, il brand fondato da Giulia Bevilacqua, custodisce l’anima più intima e storica della città.
BVL Venezia nasce infatti nel cuore di una tradizione secolare. I suoi velluti provengono dalla Tessitura Luigi Bevilacqua, una delle più antiche manifatture tessili al mondo, dove ancora oggi i tessuti prendono vita su telai del XVIII secolo affacciati sul Canal Grande.
We love Venezia
Evelyne Aymon x Giulia Bevilacqua
Giulia, ultima generazione della famiglia Bevilacqua, è cresciuta tra questi telai, respirando ogni giorno la bellezza lenta e silenziosa del gesto artigiano.
In questa collaborazione, il velluto diventa racconto. Il suo bagliore richiama i riflessi dell’acqua, le sue profondità evocano le ombre delle calli, mentre ogni trama custodisce un sapere antico che continua a vivere nel presente.
Fulvia e Giulia non creano semplicemente oggetti, ma intrecciano storie: la loro, quella di Venezia, e quella di una tradizione che si rinnova senza perdere la propria anima.
È un omaggio alla città che le ha unite, Venezia: eterna, fragile e potente, capace ancora di ispirare, incantare e durare nel tempo.
Primo Pop Up in Giappone
Hankyu Department Store · Osaka
L’ospitalità del Giappone, la straordinaria gentilezza delle persone incontrate e il calore delle clienti hanno reso questa esperienza davvero indimenticabile.
Il primo pop-up di Evelyne Aymon ad Osaka, all’interno del prestigioso department store di lusso Hankyu, è stato molto più di un evento professionale: un incontro autentico con una cultura capace di accogliere con eleganza, attenzione e sincera generosità.
Giorni intensi, ricchi di emozioni, scoperte e connessioni preziose, che Fulvia porterà con se a lungo.